Case Study: Fourwinds
 

Milestones



        
          
1988
Total Culture Enterprise Limited Co. was founded.

1989
Total Photograph Limited Co. was founded.

1990
Won "Best Layout Design Award"of TAITRA's "Best Taiwanese Product Design Competition".

1992
Established partnership with "GAD Shaanan Design"of Canada

1993
  • Won TAITRA's "National Graphic Design Award", "Excellent Graphic Design Award" and "Excellent Package Design Award".
  • "TotalDesign Shanghai Company" was established.


1994
Company name was changed to "TotalBrand Consulting"

1995
  • Won "Best National Design Award" and "Excellent Graphic Design Award", both from TAITRA.
  • Selected Head Visual planner and designer of "ISSID World Design Fair" hosted by TAITRA.


1996
  • Selected Head CIS & VIS planner of Industrial Development Bureau of ROC.
  • Company's capital increased to NTD$ 5 million.


1997
Added "Multimedia Design Department"

1998
Selected Head VIS Designer of "2000 World Technology Fair" by Ministry of Economics of ROC

1999
  • Selected Head Graphic Design Partner of worldwide promotional activities of Acer Computer Company.
  • Selected as key organizer of the international team for the design of the "National Taiwan Scientific Museum".


2000
Became Motorala's Brand Housekeeper in Hang Zhou, China. Responsible for IPO of secondary brands.

2001
Implemented total visual brand planning for "2011 World Baseball Cup" Implemented CIS for Taiwan Mobile Company.

2002
Added "Product Design Department" Worked with PROCARE Co. to develop consumer electronic products for their global market.

2003
Attended and was well received in "Shanghai Electronic Fair" & "Hong Kong Electronic Fair"

2004
Won "Excellent Design Award"from Industrial Development Bureau of ROC for the brand design of Chamate Co.

2006
Moved to current location in Nei Hu, and established a new company "Total Brand Consulting". Changed "Total Brand Consulting" to a partnership.

2006
  • Helped PROCARE company's eFlash products to win the iF Design Prize in Germany.
  • Selected Brand Planner for "National Theater Concert Hall" (NTCH) Established online company "Sunmoongo Shopping".


2008
Twentieth Anniversary.

2009
Established TotalBrand Consulting's Taipei and Shanghai branch Offices. Responsible for international brand marketing activities.

2010
  • Selected total brand image planner for Taiwan Pavilion of 2010 Shanghai EXPO.
  • Selected consulting company for Branding Taiwan project.


2011
Established Malaysian branch working with Twin Creative Co. in Malaysia.

2012
Selected total consulting and total brand design company for Perfect Food (Julie's) company of Malaysia.