Case Study: MIT
MIT Life Store
To promote "MIT (Made in Taiwan)" products, the Industrial Development Bureau, 
Ministry of Economic Affairs plans to establish flagship MIT life stores in the northern, 
middle and southern parts of Taiwan. This project includes naming the store, 
developing brand identity and interior design, and establishing identity guidelines 
and SOP planning, all consistently matching the supreme quality of MIT products. 
The project not only enhances the "love for MIT" by all citizens, but also allows the 
Taiwanese manufacturers to become the MIT union brand.