Case Study: Fourwinds
Design for a changing world ─ toward Century 21
In 1989, the Design Promotion Center of Taiwan External Trade Development Council (TAITRA) 
acquired the opportunity to host the ICSID 1995 design world fair, the Olympic for design, 
and began preparing for the great event the following year. Through a series of competitions, 
TotalDesign was selected as the consulting company for the event. We planned the event 
strategically, starting from creating the theme for the event to designing the visual identity 
and promotional items, with consistency in design. The project won first place for the 1995 
Taiwan Design Award.