Case Study: johanku
Johan Ku
Johan Ku, a brand created by the fashion designer of the same name, is most famous 
for sculpture-like silhouettes with unique textiles. The brand has been developed around 
the central idea of breaking the boundary between fashion and fine art. TotalDesign 
created a brand identity for Johan Ku, from logo creation to visual design, further assisting 
in planning the brand's three labels relating to runway fashions, ready-to-wear items, 
and accessories. With a presence at major trade shows in Paris, New York and Japan, 
The Johan Ku brand is internationally recognized and award-winning.